The Tata Neu app

The Tata Neu app is now open for all users in India

Business Technology

The Tata Neu app is now available for Android and iOS for all customers in India. It should be noted that while the software was previously available for download, it was only available to Tata corporate workers. After inputting the OTP, all users may now sign up for the app using their cell phones. The ‘Neu’ software is advertised as a ‘super app’ that allows users to do anything from making phone payments to shopping for jewellery via Tanisq or just putting orders for everyday groceries via BigBasket. The Tata Group is combining all of its primary product experiences into a single app.

On his official LinkedIn profile, N Chandrasekaran, Chairman of Tata Sons Group, stated that the app developed by Tata Digital will combine all of the company’s businesses into one strong app. “Our aim is to make the lives of Indian consumers simpler and easier. The power of choice, a seamless experience, and loyalty will be at the centre of Tata Neu, delivering a powerful One Tata experience,” he said.

He further added, “As the Tata Neu app goes live today, it makes me proud to see so many of our trusted and loved brands Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata AIG, Tata Capital, Tata CLiQ, Tata Play, Westside on the Tata Neu platform already, and Vistara, Air India, Titan, Tanishq, Tata Motors, Tata AIA soon to join.”

What is Tata Neu and how does it work?

Users will be able to order items from all of Tata’s brands in one spot using the app. Instead of needing to download different applications, users will be able to get everything they need from prescriptions to groceries to plane tickets via a single app. In addition, the app allows you to pay invoices for additional services. The advantage is that, because of the large number of brands under Tata’s control, customers may access a wide range of products from a single app. Yes, the app will provide bargains and discounts on these items, perhaps giving Amazon and Flipkart a challenge.

Customers are also rewarded with ‘NeuCoins’ for each purchase made using the app. The firm now claims that each NeuCoin is worth Rs 1 and that the coins would be valid for a year. If you make a large purchase using the app, such as at TataCliq Luxury, you will be awarded with numerous NeuCoins, which can be used to purchase other things. The app also includes Tata Pay, the company’s own UPI-based payment mechanism that works similarly to Google Pay and Paytm. Users may make payments, pay bills for power, mobile, DTH, and other services from a single location, and get rewards in the process.