Tata Group

Tata Group will take over as IPL title sponsor from Vivo

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According to the event’s governing council, the Tata Group, one of India’s major commercial empires, is likely to replace Chinese smartphone maker Vivo as the Indian Premier League’s title sponsor beginning this year.

Vivo’s sponsorship contract with the league has two years remaining on it. Therefore Tata will continue to be the primary sponsor throughout that time. After a meeting of the IPL Governing Council on Tuesday, the official approval was issued. Both Ahmedabad and Lucknow were given a deadline for player signings before the major auction.

BCCI secretary Jay Shah stated, “This is truly a monumental event for the BCCI IPL as the Tata Group is the essence of global Indian industry with operations in more than 100 countries across six continents,” BCCI secretary Jay Shah said. The BCCI, like the TATA Group, is committed to spreading the spirit of cricket beyond international boundaries, as seen by the IPL’s rising appeal as a global sports franchise. We are ecstatic that India’s biggest and most trusted corporate conglomerate has invested in the IPL’s development narrative, and we look forward to working with the Tata Group to elevate Indian cricket and the IPL to new heights.”

Despite rumors that they were trying to sell the rights to a potential bidder, Vivo returned as IPL title sponsor in 2021, and the BCCI authorized the move.

The IPL will expand to ten teams in 2022 after the RPS Goenka group won the Lucknow-based franchise for the highest offer of Rs 7,090 crore. Meanwhile, CVC Group will acquire the Ahmedabad-based franchise after CVC Capital won 5,625 crores.

According to reports, the massive auction for 2022 will take place in Bengaluru in the second week of February.

In November of last year, all of the current IPL franchises published their retained player list ahead of the following season’s super auction.