Snapchat

Snapchat is using augmented reality to bring art to life, and it’s taking you to Paris

Entertainment Technology

Snapchat has been experimenting with augmented reality (AR) through its lenses for a while now and has added a new one that brings art to life, starting with a Parisian experience. “Christo and Jeanne-Claude dreamed the unthinkable sixty years ago: enveloping Paris’s majestic Arc de Triomphe,” Snap recounts. Many art enthusiasts in France and throughout the world will not be able to watch Christo’s six-decade-long voyage come to reality when Sotheby’s exhibition of the astonishing artworks he created in preparation for the wrapping opens in Paris. Snapchat, on the other hand, has a solution for these art aficionados, albeit an augmented reality one.

Snap aspires to democratise AR in the same way that Christo wanted to democratise art. The two have teamed up to bring some of their ideas to life for people worldwide who are stranded at home due to the pandemic. Snap, in collaboration with Sotheby’s and Christo, is using augmented reality to bring the wrapping of the Arc de Triomphe to Sotheby’s guests across the world as well as Snapchatters all over the world with “The Last Christo: Original Works for The Arc de Triomphe” global portal Lens. Click here to learn more about how this Lens works.

All you have to do is scan the snapcode, which will be located around the show, and you’ll be whisked away to Paris’ Place de Charles de Gaulle. Your smartphone will operate as a window through which you can watch the Arc being wrapped and learn everything there is to know about Christo’s 60-year-long effort.

You do not need to be present at the exhibition to use the Lens; you may do so by simply launching the Snapchat app from anywhere in the world. On the main Camera panel, the new Lens will be available. For this experience, access via the Snap Map will be introduced early next week. By typing “Christo,” “Arc de Triomphe,” “Wrapped,” or “Sotheby’s” into Lens Explorer, Snapchatters can find the Lens.

“We used a gyroscope Lens feature and animation technology to develop ‘The Last Christo: Original Works for The Arc de Triomphe’ worldwide portal Lens by referencing a sequence of sketches and pictures. Snap explained, “We were able to do so without actually seeing the final output.”