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Parle G recorded the best growth in four decades. Broke its own record.

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Generations of Indians have grown up to the amazing and oddly-satisfying feeling of dunking a Parle-G biscuit in a cup of tea or milk during their evening snacks. The 82-year old brand is now making headlines for a unique accomplishment achieved during the lockdown period.

A senior official of the company confirmed that the leading food company Parle Products logged record sales of its Parle-G biscuits in April and May, during the pandemic.

While many other companies lost their shares, this company gained a market share of around 5%in the highly competitive biscuit segment. People preferred to stock up Parle-G in their pantries over any other biscuits.

The reason for this is that Parle-G biscuits are extremely cheap as compared to other biscuits. For this reason, Parle-G biscuits also gained transaction as it was preferred not only by the locals but also by many NGOs and government agencies working to distribute food relief packages to the people stranded during the pandemic lockdown. The set a value package of ₹2 considering it to be a good source of glucose, said Mayank Shah, Parle Products senior category head.

“The growth was phenomenal and as a result, Parle was able to increase its market share by 4.5 to 5% during the lockdown,” said Mr. Mayank Shah.

“This is one of the highest in the recent (time). At least in the last 30 to 40 years, we have not seen this kind of growth,” he added. He also told the news channels about how he worked with the biscuits major for 20 years and never witnessed a performance like this. Truly, Parle – G has come a long way, now that it broke its own record.

Mr. Mayank Shah said Parle-G was comfort food for most Indians and that during times of uncertainty, it was consumed by many people all over India. Even during earlier crises like tsunami and earthquakes, sales of Parle-G biscuits had gone up, he added.

“That is the kind of trust people depose in the brand,” he said, adding Parle-G’s long shelf life as another reason for the preference.

The company had announced that it would donate three crore packs of Parle-G biscuits when the coronavirus pandemic intensified in India.

“We saw many other people doing that. There were many other organizations, which were also helping people by distributing Parle-G biscuits,” he said.

Mr. Shah claimed that Parle had “the highest growth rate among all the biscuit companies” during the pandemic lockdown.