The Oscars 2022 will include a new “fan favourite” award for the year’s most popular film as voted on by Twitter users next month, according to organisers, in an attempt to entice viewers back to a show that has been seen its viewership plunge.
From now until March 3, fans may vote for their favourite movie of 2021 on Twitter using the #OscarsFanFavorite hashtag or by filling out a ballot on the Oscars Fan Favorite website. The fan-favourite film of the year will be unveiled live during the Oscars ceremony in 2022.
The Twitter affection isn’t going to end there, either. Three Twitter users will be chosen — along with their guests — to get an all-expenses-paid trip to Los Angeles to present an Oscar award at the next event in 2023, based on their votes cast between Feb. 14 and March 3.
During the 91st Academy Awards in 2019, the Academy considered adding a most popular picture category to entice more mainstream moviegoers to watch the ceremony and enhance viewership. The concept was eventually dropped following substantial backlash from critics and Academy members, and it has not been revived since.
The announcement will be announced on March 27 at the 94th Academy Awards ceremony, following the failure of numerous popular movies such as Spider-Man: No Way Home and No Time To Die to receive Oscar nominations in key categories such as the best picture.
The Oscars’ television viewership has dropped considerably in recent years. Last year’s ceremony, which primarily celebrated smaller, arthouse films like best picture winner Nomadland, drew just over 10 million viewers, a 56 percent drop from 2020, which was already a record low.
The Academy of Motion Picture Arts and Sciences has experimented with numerous adjustments to increase the ceremony’s appeal as Oscar voters have shifted away from more mainstream fare.
For the first time since Jimmy Kimmel hosted Tinseltown’s most major prize-giving event in 2018, broadcaster ABC announced last month that the Oscars will have a host.
The next year’s hostless approach received positive feedback and was even copied by other award programmes like the Emmys, although subsequent Oscar ceremonies have been criticised for missing focus and comedy.
Following the pandemic-affected 2021 Academy Awards, which were hosted at a Los Angeles train station, the Oscars will be held at the Dolby Theatre in Hollywood next month.
They’ll be staged later than normal to avoid conflicting with the Winter Olympics in February and the Super Bowl on Sunday in Los Angeles.