Meesho, a Softbank-backed e-commerce company, said on Tuesday that it will rebrand Farmiso, its supermarket division, and combine it with its core application. The move is in keeping with the firm’s goal of becoming a single shopping destination for India’s next billion customers, according to the company.
“As more users from beyond Tier 2 regions get comfortable with the idea of shopping online, the demand for online grocery only continues to grow. We are thrilled to integrate Meesho Superstore with our core app. What started as a pilot in Karnataka is now seeing positive traction across 6 states,” Vidit Aatrey, the founder and CEO of Meesho, stated.
Meesho Superstore now offers 500 items in categories such as fresh fruits & vegetables, groceries, personal care, and packaged cuisine.
According to Meesho, the connection would provide the company’s over 100 million users access to over 87 million active product listings across more than 36 categories, all on one platform.
“The integration will provide millions of Meesho users a unified shopping experience while giving us an opportunity to drive stronger synergies across areas such as customer acquisition, technology & product and talent,” Aatrey added.
In Karnataka, the company started a trial programme to make online grocery buying more inexpensive for first-time consumers. It has expanded its grocery service to six states in less than nine months, including Karnataka, Maharashtra, Telangana, Andhra Pradesh, Gujarat, and Madhya Pradesh.