Edible cutlery startup: “I spotted something floating on the Yamuna river on one of my journeys from Delhi to Vrindavan. I came to a halt to see what it was, and it turned out to be big volumes of thermocol. What I saw in the sea that day depressed me much,” Puneet Dutta says.
The images from his journey lingered in his head, and when he arrived at Vrindavan, Uttar Pradesh, he saw a long line of people waiting to be given food.
“While most of them were given a thermocol plate, one guy was not given one and instead utilized one of the puris as a plate,” he adds. “I stood there watching as he instructed the server to put one scoop of chole (chickpeas) to each puri. That was a unique method of using a puri.”
Puneet was inspired to conceive edible cutlery, and he spent almost six years researching it. On August 15, 2019, Attaware Biodegradable Private Limited was established.
One of his earliest creative ideas was an Edible cutlery startup
“We are used to eating something along with our cup of chai or coffee,” Puneet explains. Whether it’s biscuits, rusks, or mathri, they’re all delicious (a savory made in North India). As a result, the edible cup also aids in satisfying our hunger.”
Puneet created an edible cup using a combination of wheat, bajra, jowar, maize, and other grains and jaggery after experimenting with various materials.
“It’s a wonderful substitute for bad munchies, and it’s also loaded with calcium, proteins, and minerals,” he says.
On the other hand, Puneet claims that the business, like everything else, changed during COVID-19.
“Some of the things we were selling were quite popular, while others just faded away.”
Because there were no large gatherings or parties, the demand for plates and serve ware dropped dramatically. After a number of our large orders were canceled, we decided to stick on manufacturing edible cups.”
He says that there have been various lessons learned throughout the two years of operations, one of which was to manufacture edible items using grains and jaggery rather than wheat alone, which increased the shelf-life from six to twelve months. These delicious cups may be purchased for Rs 10 to 12 each on Attaware’s social media sites. Puneet says it depends on one’s state of residency whether they want to purchase it wholesale.
Ginger, caramel, saunf (fennel seeds), elaichi (cardamom), orange, tulsi, strawberry, vanilla, and coffee were among the nine new cup flavors released in 2021.
“These flavours make it easier for the provider to adapt to various client preferences and requirements,” he says.
Puneet says his path, like many companies, has its ups and downs, but some of the reasons he stays going are the impact figures he sees at the end of the year.
“Our research reveals that during the epidemic, Attaware prevented 90 tonnes of plastic cutlery from entering landfills, conserved over 35,00,000 gallons of water, and provided 6,000 days of work for over 50 individuals.”
These are metrics that we are proud of, and they inspire us to perform even better,” Puneet says.