Amazon Prime Video Mobile Edition Expanded to All in India, Costs Rs. 599 per Year
On Monday, Amazon Prime Video Mobile Edition, a more budget-friendly version of the company’s video streaming service, was introduced in India. Amazon has opened up access to the plan to all consumers in India, enabling anyone to subscribe to Amazon Prime Video with a mobile-only plan. The e-commerce giant first launched Prime Video Mobile Edition for Airtel members last year in conjunction with the telecom operator.
On Monday, the company revealed the debut of Amazon Prime Video Mobile Edition, a less expensive version of its Rs. 599/year streaming subscription service. According to Amazon, the mobile version would only provide access for one user and one smartphone.
According to Amazon, the service will be available for a single user, and subscribers would have access to all videos on the service in standard-definition (SD) on a single smartphone. Users won’t have access to numerous profiles, and they won’t be able to stream content at up to 4K quality on computers or smart TVs, unlike the complete Prime Video experience that comes with an Amazon Prime subscription.
Customers can purchase an annual membership to Prime Video Mobile Edition on the Prime Video website or through the Prime Video app for Android, according to Amazon. Alternatively, they can pay Rs. 1,499 to upgrade to the complete Prime Video service, which also includes other Amazon Prime perks like music streaming and speedier shipping.
The company’s statement comes as Amazon works to increase access to the mobile-only plan it unveiled in cooperation with Airtel last year. This plan, which costs Rs. 89 for 28 days of access to the same content as normal Prime Video members, also includes 6GB of data. At the time, Airtel customers could also choose an Rs. 299 packages that included 1.5GB of data per day for 28 days in addition to access to Prime Video Mobile Edition.
In order to compete with other streaming services like Netflix, Voot, and Disney+ Hotstar, Amazon is attempting to speed up its growth in India. With Netflix also providing a cost-effective mobile-only package for customers in the nation, the mobile edition of Prime Video is anticipated to assist the business to compete with Netflix.
