Just ahead of the forthcoming Lok Sabha elections, Facebook has announced a change in the methods of political ads that appear on its platform Thursday. According to the changes, Facebook users will now see political advertisements with Disclaimer published by Publish by (who has published the advertisement) or Paid for Buy (who has paid it). Apart from this, Facebook is also working on an Ad Library, where users will know more about ads related to Politics. Users will be able to find out the range of impressions, expenditure and people who see the ad.
Know the country location of those who run the page
In the coming weeks, people will be able to see the country location of those people who manage the pages of political ads. Facebook says that it will help to understand where the page ends. In March this year, India will have its own Ad Library report. This will help to see the Ins Insights in the Library. Facebook has said that these features will come by February 21. This post was written in India by Public Policy Director Shivnath Thakral and Product Manager Sara.
Without Disclaimer Ads will come in Ad Library
Political advertisements that run without disclaimer in Newsfeed will be placed in the ad library. The report says, “Our system will not be able to hold every political ad running. The reports of others will be very important. If people get an ad in which they think it should be a disclaimer, then they can select it by clicking on the three dot given in the right part of the ad. If we get connected with that ad policy, then we will remove it and add it to the library. ‘ In addition, Facebook wants to give more information to users about pages running such ads. Under this initiative, users will be able to see the primary country location of people who manage these pages.
The people who run the page must confirm the country location
In the coming weeks, people who manage the page with large audiences in India will have to secure their account with two-factor authentication. Also, to continue posting on their pages, they must also confirm their primary country location. Shivnath Thakral told “Maintaining integrity of elections is our main priority. We believe that by bringing more transparency in political advertisements and pages that run on Facebook, we will increase the accountability of advertisers. ”