Veteran industrialist Mukesh Ambani spent 36 billion dollars (about 24 trillion rupees) on telecommunications in order to connect people with each other and maintain their foothold in every home. 4G internet data and many app services at very low rates of their telecom company Reliance Jio are giving free of cost, so that the number of subscribers continues. But, in the new year, he is going to garner earnings through various means. For this, their 4C plan is ready. The four methods of the strategy include connectivity, carriage, content and commerce.
Connectivity is the first method of Mukesh Ambani’s unique strategy. But, for the year 2019, Mukesh Ambani’s retail plan (online and offline) will define the strategy of Indian industry next year. For e-commerce, from February 2019, the new rules of FDI will strictly get more of their tactics.
Altogether, these four methods are the foundation of Mukesh Ambani’s most ambitious business bet. He is going to reach his telecom architecture to reach the goal of completing the Network of Jio Giga Fiber and achieving 80% stake in data consumption. For this, they have also acquired the two largest companies Hathway and Den Networks.
But there is also a need for huge content in addition to reaching the network home. For this, Jio has started shopping, promoting media companies, sports franchisees, online music and video steaming service startup.
After this, there is a number of retail and financial services. Now when Jio has added people to their network, then Mukesh Ambani will start commerce on his platform to make money. It will be invested in incredible and it will be the largest commerce in the country, with the advent of shopping, food, electronics and financial services as well as advertising services. Once the strategy for giving free will end, a high price can be paid for the high-end broadband connection.
In his early years, Jio gave more data than any other service provider in the world, and India went beyond the US in terms of downloading an app on Google Play Store. According to Morgan Stanley, in September 2016, per user monthly data traffic exceeded 570 percent, as Jio connected 18,000 cities and 20 thousand villages in the country to the network.