London, British company Cambridge Analytica, who is in dispute for the Facebook data scandal, announced the closure of all its work with immediate effect today. The company has also announced to apply itself to declare itself bankrupt in Britain and the United States.
The company said in a statement, It has been decided that there is no possibility of staying in business anymore. The company is accused of misusing the personal information of millions of Facebook users.
Cambridge Analytica is a Big Data Analysis firm in America. This discussion came when it worked for Donald Trump in the US presidential election. It is worth mentioning that in 2016 Donald Trump’s credit for the unexpected victory in the US election was also given to Cambridge Analytica. Cambridge Analytica is a government and military contractor part of the SCL Group, which works on food security research from political issues. According to the New York Times, Cambridge Analytica was founded in the year 2013, keeping in mind the elections held in the United States. Prior to Trump, this company worked for Republican Senator Ted Cruise.
Cambridge Analytica offers targeted advertising and other data-related services ranging from consumer research to political and corporate clients. This company has offices in many places, including New York, Washington, London, Brazil and Malaysia. Founder Christopher Wiley, the founder of Big Data Service, Cambridge Analytica, revealed ways to do this in 2016.
However, Wiley left the company in 2014. Wiley has now disclosed how the personal information of 5 million Facebook users was done to manipulate the voter base on the basis of their likes and dislikes.